While browsing our site you may have noticed that one of the featured videos on the home page is a 60-second promo for the new HP Photosmart Premium Web All-in-One Printer. Since posting the video, a lot of folks have asked us how we were selected by HP to create this promo.
In early 2009 we created a spec commercial for the new T-Mobile G-1 phone for a video contest hosted by Current TV. Current received 175 submissions and in the end selected four winners. While our spot wasn’t selected as a winner, it was considered a finalist and the Current TV team called to give us feedback and let us know they really liked our ad.
Then in July, Current TV and HP partnered to select a producer for a promotional ad featuring their soon-to-be-released printer: The HP Photosmart Premium Web All-in-One Printer. We were among the producers considered for the job because of the T-Mobile ad we had created back in February.
Boxcar Films submitted five concepts for the promo. One was selected by HP and we were commissioned to move forward with production.
Shooting the ad was a great experience. We held auditions here in our hometown of Columbia, MO and found that there is a wealth of talent here, both adult actors as well as youth. We were also able to find some great locations here and we used many of the reliable and talented crew members that we work with on a regular basis.
Check out the one-minute version of the HP Promo and the T-Mobile G-1 videos below and let us know what you think!
The two minute HP video can also be found on the HP website.