Back in November we were contacted by the Missouri Department of Labor to create a PSA for a new workplace safety program. We filmed at Spectrum Studios with NASCAR driver Carl Edwards and Missouri Governor Jay Nixon. This was the fifth time we’ve worked with Carl and the first time we’ve worked with the Governor.
It took a couple of months for the DOL to get permission to use the NASCAR b-roll in the spot, but finally in early February we got the go ahead and finished the edit. The PSA first aired statewide in February and it will continue to air all year, during every NASCAR race, in every TV market in Missouri.
Check out the PSA here:
http://www.vimeo.com/9406491